![]() ![]() However, thanks to Napster, the album sales figures saw a gradual decline. The global album sales had reached their peak in 1999, generating $14.6 billion in revenue that year. You can’t take something that good back and expect the users to calm down. Needless to say, the trend single-handedly shaped the overall listening habits of music lovers. Although it had a brush with the law due to copyright infringement only a year later, Napster managed to continue the trend of online music sharing. ![]() The company effectively made all the existing songs available to every internet user in the world. Since then, the online sector has been a growing name in the music industry. This was, of course, very, very illegal but just like The Pirate Bay in its glory days, the service was too good not to use. ![]() Sean Parker was nonchalantly enabling happy pirates to transfer mp3 back and forth through peer-to-peer (p2p) communication channels. However, they were not popular among customers due to several limitations.īack in 1999, Napster marked the inception of online music sharing. There were other streaming platforms such as MOG and Rhapsody. Pandora and iTunes were the major players in the market. The digital music marketīefore Spotify came into the limelight, people were limited to only a few online streaming services. As if to make matters interesting, Spotify adopted a rather obvious, yet effective perspective that all the other big players knew but did not implement: “Customers first.” We will pinpoint the tactical genius that Spotify used right after its inception in the streaming music industry. So, what is the secret of a newbie’s rise to the top of the market? owns a catalog of over 50 million songs.has the second-highest number of users in the US with 47.2 million customers.can lay claim to 36% of the global music streaming market.had 356 million Spotify users in Q1 2021,.Now, fast forward 15 years, and Spotify boasts incredible figures up its sleeves. iTunes was controlled by mighty Apple and Pandora was another US company that was stacking users rapidly. There seemed to be little room for competition in this industry. When Martin Lorentzon and Daniel Ek decided to enter the online music streaming market with Spotify in 2008, Pandora and iTunes were already popular among listeners. ![]()
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